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Content
Vision Eye Hospital
Vision Eye Hospital is a leading eye care provider offering a wide range of services. They approached me, a UI/UX designer, to improve their existing website/app to enhance user experience and streamline appointment booking. The current platform presented several challenges, hindering accessibility and user understanding.
Challenge
Information overload: The website was cluttered with information, making it difficult for users to find what they needed.
Inconsistent navigation: The navigation structure was unclear, leading to confusion about user flow.
Lack of visual hierarchy: Key information wasn't visually prioritized, making it hard for users to scan and understand the content.
Limited accessibility: The website may not have been optimized for users with disabilities, such as visual impairments.
Complex appointment booking process: Users might have faced difficulties in scheduling appointments.
Results
Information architecture: A clear information architecture was developed to organize content logically and improve user navigation.
User-centered design: The platform was redesigned through a user-centered approach, focusing on user needs and pain points.
Visual hierarchy: Information was prioritized visually, using clear layouts, typography, and imagery to guide the user's attention.
Accessibility optimization: The website was optimized for accessibility, ensuring everyone could easily access and use the platform.
Simplified appointment booking: The appointment booking process was streamlined for a smooth and hassle-free experience.
